Everyone gets caught up in the day to day of their jobs: the routine, the goals, filling out forms, attending meetings, returning emails. But, as this is the beginning of Life Insurance Awareness Month, I think it’s a good time to remind everyone, including myself, how crucial the product that we are involved in can be in the lives of our customers. And how that knowledge, the emotional investment we make in the work we do, can in turn make us better at what we do.
For the second year in a row former NFL quarterback Boomer Esiason is the spokesperson for Life Insurance Awareness Month, Life Happens’ program to bring visibility to the need for adequate life insurance coverage. It’s something that Mr. Esiason feels very strongly about. When he was seven, his mother died. Like many women, especially stay-at-home moms, she did not have life insurance. The loss of a wife and mother, which was devastating enough, was compounded by an immediate need for childcare and help around the house. That wasn’t the case for young Boomer. But he considers himself lucky, neighbors stepped in to help out. But what if…
The stories of the impact that life insurance—and lack of the same—has had on families are so much more than just sentimental examples. We need to stay connected to those stories because they give weight and substance to the importance of what life insurance does. Hearing of a situation where life insurance made a positive difference in the lives of a family is a dividend that everyone receives. Reflecting on and appreciating that dividend connects us to what life insurance does, not just what it is.
Take Away: We need to remind ourselves of the important role life insurance can play in the lives of families.