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Transforming the Life Insurance Experience

Transforming the Life Insurance Experience

Innovation and advances in digital technology are happening all around us. And while much of the innovation in the life insurance industry thus far has taken place on the back-end, i.e., improved processing and information gathering, the front end of life insurance still looks very much the same as it always has. Unfortunately, the consumer market has dramatically changed. We are now looking at Millennials being the largest population group, finally surpassing Baby Boomers in 2016 according to a Pew Research Center Study. Why is this critical for the life insurance industry?
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The Changing Dynamics in Life Insurance

The Changing Dynamics in Life Insurance

Life insurance is still an extremely valuable and viable safety net for protecting a financial future. But consumers and the marketplace have changed. And the surest way to kill life insurance is to stick to the status quo. As the leading edge of the millennial population group ages, they are getting married, buying homes and having children – the typical top triggers for life insurance shopping. As a result, there has been an increase in life insurance sales in this market segment – up 48% since 2010 according to LIMRA’s 2016 Household Trends in Life Insurance Ownership Study.
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Efficiency and Effectiveness

Efficiency and Effectiveness

When defining productivity, two words come to mind: efficiency and effectiveness. They seem synonymous or perhaps sequential — that the former might lead to the latter — when in reality, they’re two sides of the same coin. Efficiency relates to the speed with which a task is accomplished and effectiveness describes the success of that end product. In order to be truly productive, you need a balance.
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How Technology Can Shape Storytelling

How Technology Can Shape Storytelling

Joe Sabia, head of development at Condé Nast Entertainment, gave a TED talk in 2011 about technology and storytelling. The takeaway is simple: stories haven’t changed all that much over the history of storytelling. How we tell them, on the other hand, changes constantly. Before the Internet, we kept our life stories in journals and letters, and we told stories to remember our loved ones. We assembled photo albums that were passed on from one generation to the next.
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Legacy Planning When You’re Young Is Smart Thinking

Legacy Planning When You’re Young Is Smart Thinking

You don’t have to reach middle age to start thinking about legacy planning. In fact, with the growing number of available digital assets and the growing utilization of these assets, the need to plan is becoming more important at a younger age.
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