Archive : Financial Services Industry

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Customer-Centric Is a Mindset

Customer-Centric Is a Mindset

Giving customers online and mobile access does not automatically make a company customer-centric. Those are distribution channels. And they seem to be the migration that many life insurance companies have taken. Moving from captive distribution to independent distribution to the newest strategy of direct to consumer is still distribution-focused.
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The Changing Dynamics in Life Insurance

The Changing Dynamics in Life Insurance

Life insurance is still an extremely valuable and viable safety net for protecting a financial future. But consumers and the marketplace have changed. And the surest way to kill life insurance is to stick to the status quo. As the leading edge of the millennial population group ages, they are getting married, buying homes and having children – the typical top triggers for life insurance shopping. As a result, there has been an increase in life insurance sales in this market segment – up 48% since 2010 according to LIMRA’s 2016 Household Trends in Life Insurance Ownership Study.
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Reaching the Next Generation of Wealth Transfer Consumers

Reaching the Next Generation of Wealth Transfer Consumers

Two concurrent things have been happening: the economy is improving and Millennials, especially the older members of that generation, are moving along in their careers. And, judging by the fact that they are not only the largest generation in America—bigger than the Baby Boomer generation by approximately ten million—
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Winning Words

Winning Words

Choosing the right words to deliver a message isn’t just an art, it’s a science. Recently Transamerica worked with pollster Frank Luntz in surveying investors across the country
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Stop Making Cents?

Stop Making Cents?

Pity the poor penny. In cash transactions, you often receive one or more when you get change, but you rarely use them yourself. Mostly pennies get dumped into automobile consoles and glove boxes and/or jars at home. And there they sit not being in circulation.
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